The Fame Index
You don’t own your fame — the public does.
The Fame Index doesn’t care what you say.
It watches for what spreads, repeats, converts, and sticks
— in the wild.
Brands. Celebrities. Fame itself.
All obey the same compounding laws.
— From Persil to Posh Spice: Why We Built The Fame Index
— Rory Sutherland: The Modfather of Marketing
— What Comes After Peeple: A Reputation Model That Can’t Be Weaponized
— The End of Empty Fame
— Fame as Capital: Proving That Great Branding Compounds
— Gap vs. American Eagle - A Strategic Fame Comparison Report
— How David and Victoria Beckham Built Separate, Self-Sustaining Fame Loops
— Taylor Swift vs. the NFL: Scarcity Meets Saturation
— Prestige, Rewritten: How GOOP Went Mass Without Going Mainstream
— The LinkedIn Paradox: Perform More, Earn Less
— Compounders Without Myth:
How Swisher & Galloway Became the Most Strategic Fame System in Media—And What Comes Next
— Beyond Tariffs and Unions: What’s Really Moving Adidas
— Inside Puck’s Paradox: How an Insider Brand Became a Global Habit
— Who Really Divides the British Nation? Clarkson vs. Marmite
— Beyond Attribution: How Klaviyo’s Behavioral Loops Are Building Infra‐Level Fame
— Money Isn't What You Think Anymore
— Esprit, The Brand That Remembered It Was Cool—Just As Everyone Forgot
— Crypto Isn’t Famous Because It Works — It’s Famous Because It Fails Well
— The Ritual Engine: How AI Became Famous by Not Trying